Recruiting System Guide
1.Understand the AXEN Platform
AXEN is as a Platform,
Not "Just a Brokerage"
Most brokerages fight over splits. AXEN wins on economics + vertical integration. The goal: profit across the transaction while not taking from agent.
Overview
01
Platform vs Brokerage
The difference between a platform model vs a brokerage model
02
D.R. Horton Blueprint
Why D.R. Horton is a great blueprint (economics)
03
AXEN Structure
How AXEN is structured differently (multiple profit centers)
04
Stock Programs
Stock programs: what they are vs what agents think they are
05
Equity Reality
The "equity promise" reality check (vesting, dilution, risk, taxes)
The Brokerage Problem (Basic Economics)
Brokerages mostly monetize:
- agent split
- cap / fees
- some ancillary services like mortgage/title/insurance
Core issue: brokerage margin is thin and competitive
So they need: recruiting velocity + agent retention to survive
Platform Model vs Brokerage Model
Brokerage Model
- Make money when agents close
- Revenue is concentrated in one lever: split/fees
- Growth requires constant recruiting
Platform Model
- Make money at multiple points in the same consumer journey
- More durable margins, more resilience
- The "system" compounds even when markets shift
Why DR Horton Is the Blueprint
Not just homebuilding — it's multiple operating segments
Built to monetize the full homeownership lifecycle:
Homebuilding
Financial Services
title, insurance, mortgage
Lot Development
Rentals
AXEN's Economics
AXEN isn't designed to only "sell split"It's designed to become a multi-vertical real estate platform
The goal:
Increase agent income
Increase consumer conversion &
Increase company profitability via multiple businesses
AXEN's Profit Centers
AXEN Realty
Lending
Title
Home Insurance
Home Warranty
RELO Education
Developments
Why This Matters to Agents
Traditional brokerages:
Your income is capped by your production
Platform economics:
Your income can grow through:
- better conversion + support
- ancillary attach revenue
- scalable referral systems
- operational leverage (you do what only you can do)
AXEN's Positioning: Build Real Wealth Off Real Economics
AXEN is not selling "hope equity"
AXEN is built to create:
more transaction velocity
more attach across services
more profit centers
more stability in shifting markets
Stock is optional — the model works without needing stock to "make it make sense"
Real Difference
1
Brokerages compete on splits
2
Platforms win on economics
3
AXEN is designed to build a real estate ecosystem that compounds
A Platform with More Money, Support & Freedom
1. Make More Money Per Deal
2. Get Real Support to Grow
3. Get Your Time Back = Freedom
2. Attend all AXEN Realty Calls
The Foundational AXEN Sessions
WHY AXEN Realty
Weekly Huddle
Onboarding 1-3
Deal Desk / TC
Sales Bootcamp
Agent Support
$100K+ Recruiting
Tech Stack 101
3. Build a Dream Recruiting List
Build Your Recruiting List
1
Who Are The Ideal Agents?
- Solo Agents
- Team Leads/Broker Owners
- Recruiters
Build Your Recruiting List
1
•It starts with "What agents could you text/call today and they’d respond?"
2
•Everyone should have 5-25 agents that check this criteria
3
•Spend 10 minutes, thinking through co-op agents, former agent colleagues, friends, family, phone or email contacts. (nationally)
4
•Within <10 minutes, you’ll have a strong list of 5-25 agents. (that align within the 3 buckets of Ideal Agents)
4. Agent Outreach Process
Agent Outreach Process
1
Dream Agent List
Start with your Dream Agent List
Process:
Text → Setup Call → (send pre-sell email) → Discovery Call → WHY AXEN Zoom
2
Initial Text Outreach
It starts with a text, for ex. "Hey [Name], I recently changed brokerages to AXEN Realty and wanted to run it by you. I’ve been really impressed so far and would value your take on it too."
3
Send Pre-Selling Email
Agent says yes…Then email agent using the “Discover AXEN Realty (email template)” found in Google Drive: AXEN Success Center, 8. Recruiting or axenadvantage.com
4
Discovery Call & Invite to WHY AXEN
Have a Discovery Call discussing uniques, referencing the materials sent over. Try to get 3 WOW's… then close on inviting them to attend the next WHY AXEN Zoom live… Close for the soonest zoom. Send Invite.
5. The Recruiting Sales Process
The Recruiting Sales Process
1
Building Agent List
2
Agent Outreach
3
Agent Conversion
Part 3: Closing / Conversion Process
Overview
Part 2 (Outreach) ends with you introducing the concept of AXEN Realty and inviting the agent to a WHY AXEN Realty Zoom Call. Part 3 picks up from here. This is your conversion engine — the system that turns interested agents into signed partners.
The Goal of Part 3 is simple: move every agent who attends or expresses interest through a structured process that ends with them joining AXEN Realty.
Step 1: The WHY AXEN Realty Zoom Call
This is the first real conversion event. The agent has shown enough interest to get on a zoom call. The companies job is to sell the vision, not the features.
Call Structure
1. Welcome & Rapport (2–3 min) — Thank them for joining. Acknowledge their time. Quick personal connection.
2. Their Story (5 min) —
3. The AXEN Vision (10–15 min) —
4. Social Proof (3–5 min) —
5. Q&A (5–10 min) —
6. The Close / Next Step (2–3 min) —
Step 2: The Close Attempt (End of Zoom Call)
At the end of every WHY AXEN call, you make a clear, confident close attempt. Follow Up With Every Agent Prospect of Yours.
Key Rule: Always leave the call with a specific, scheduled next step. Never accept "I’ll think about it" without booking a follow-up date.
Step 3: The 1-on-1 Demo Call (Warm Leads)
This call is for agents who didn’t close on the WHY AXEN call but showed genuine interest. This is your deeper, personalized pitch.
Demo Call Structure
1. Recap & Re-Engage (2 min) — "Last time we talked, you mentioned [pain point]. Has anything changed since then?" This shows you listened and keeps continuity.
2. Customized Walkthrough (15–20 min) — Show them exactly what their business would look like at AXEN. Tailor everything to their situation: their market, their production level, their frustrations. Use screen share if possible.
3. Handle Objections (5–10 min) — See the Objection Handling Guide below.
4. The Direct Close (2–3 min) — "Based on everything we’ve talked about, I think you’d crush it here. Are you ready to make the move?"
Objection Handling Guide
Every agent has objections. The key is to expect them, welcome them, and respond with confidence. Below are the most common ones and how to handle them.
Step 4: Follow-Up System
Most agents will not close on the first or even second call. Your follow-up system is what separates you from every other recruiter who gives up after one attempt. Invite them to trainings/events: https://axenrealty.com/live-support + https://axenrealty.com/events
Follow-Up Cadence
Golden Rule of Follow-Up: Every touchpoint must add value. Never follow up with just "checking in" — always attach something useful (a stat, a story, an insight, an invitation).
Step 5: Long-Term Nurture ("Not Yet" Leads)
Some agents aren’t ready now but will be in 3, 6, or 12 months. These are not dead leads — they’re future agents. Keep them warm with a monthly nurture system.
Monthly Nurture Touchpoints
• Share a market insight or trend relevant to their area
• Forward a success story from a current AXEN agent
• Invite them to an upcoming AXEN event, training, or webinar
• Comment on or engage with their social media content
• Send a quick personal text on milestones (birthdays, anniversaries, closings)
Mindset: Play the long game. The agents who take the longest to convert often become your strongest advocates because they made a fully informed, committed decision.
Tracking Your Conversion Pipeline
You can’t improve what you don’t measure. Track these numbers weekly to know where your process is strong and where it’s leaking.
Part 3 Summary: The Conversion Flow
Outreach invites agent to WHY AXEN Zoom Call
↓
WHY AXEN Zoom Call (sell the vision)
↓
Close Attempt (hot leads sign, warm leads book demo, cool leads enter follow-up)
↓
1-on-1 Demo Call (personalized deep dive + direct close)
↓
Follow-Up Cadence (30-day structured sequence)
↓
Long-Term Nurture (monthly value until they’re ready)
↓
SIGNED AGENT → Onboarding
Every step has one purpose: move the agent closer to a decision. Stay structured, stay persistent and always lead with value.
6. AXEN Realty Differences
Freedom and Growth Without Compromise
Reclaim Your Time
Boost Income
Reduce Costs
Keep Control
Offload Hiring, Training & Managing Agents
1
1. Hiring Agents & Staff
2
2. Expert Training Programs
3
3. Ongoing Management
Legal Protection
Full coverage for legal disputes and litigation
Compliance Shelter
We handle all regulatory requirements and audits
Insurance Coverage
Comprehensive E&O and liability insurance included
We Assume All the Liability
Complete Protection for Your Business
You Retain Your Branding
Your brand is your legacy. We're here
to amplify it, not replace it.
Your Identity Stays Intact
Continue operating under your established brand, logo, and market presence.
Seamless Integration
No rebranding required—we integrate seamlessly behind the scenes to support your unique vision.
Market Recognition
Maintain the reputation and recognition you've worked hard to build in your community.
Pick Your Agent Plan
Pro (Solo Profit)
Elite (Scale Fast)
AXEN Pro
$500/closing • $6,000 cap
Best for <12 deals/year
Includes all tools + support to maximize net as a solo agent
+ Full Tech Package
+ Deal Desk: TC support
+ Revenue Share & Team Building
AXEN Elite
$1,000/closing • $12,000 cap
Best for >12 deals/year
Includes more in-person conferences to scale faster
+ Stock
+ High Level Masterminds
+ Reverse Sign-on Bonus
100% Paid Back to Agents
5 Levels • 20% Each
Level 1 • 20%
The Catalyst - You Just Started
Level 2 • 20%
The Builder - You Can Duplicate
Level 3 • 20%
The Architect - You Create Leaders
Level 4 • 20%
The Empire - Your An Organization
Level 5 • 20%
The Multiverse - Your A Force Multiplier
Pro Closing
$100 / level distributed from $500 closing
Elite Closing
$200 / level distributed from $1,000 closing
Revenue share rewards agents who help build + grow the AXEN community. 100% of your closing fee goes back to agents.
Get Paid Like an Owner
You Get More & Better Resources
Technology & Systems
Access cutting-edge tech: CRM & website platform, AI-driven lead generation, Geofarming, and automated marketing systems.
Office Support
Dedicated teams for administrative tasks, including accounting, payroll, and compliance, freeing you from paperwork overload.
Deal Desk Live
Skilled transaction coordinators manage every step of the client to closing process, ensuring smooth, error-free transactions.
Rev Share Opportunities
Tap into revenue-sharing models from our network, opening doors to additional income streams without extra effort.
National & Training
Expand your reach with our nationwide infrastructure, including daily zoom trainings & in-person masterminds across the US.
Additional Revenue Streams
Insurance Services
Offer home, auto, and other insurance directly to your clients, generating a steady stream of recurring commissions and providing a convenient, one-stop solution for their needs.
Title & Escrow
Provide in-house or referred title and escrow services, ensuring seamless transaction closings while adding another valuable revenue stream to your business.
Mortgage Solutions
Facilitate mortgage applications or refer clients to trusted partners, earning significant revenue and streamlining the home financing process for buyers.
Home Warranty
Present in-house or referred home warranty services as an option, helping protect clients after closing while creating an additional value-added revenue stream.
7. WHY AXEN Realty - Slides
How to Make More Money + Grow Faster
AXEN is built for agents who want more money + more support — without burning more hours.
A Platform with More Money, Support & Freedom
1. Make More Money Per Deal
2. Get Real Support to Grow
3. Get Your Time Back = Freedom
Your Hosts - Helping Realtors Grow
Branden Himler
Expansion
Austin Zittel
Operations
Chase Lance
Co-founder
Jojo Quiroz
Growth/Developments
Your Brokerage Should Multiply You… Not Tax You.
You Pay a Lot
You should be getting a lot — systems, leverage, real support.
Most Agents Are Stuck
No systems + support + leverage = capped income and constant hustle.
The Right Brokerage
Makes production predictable and scales with you.
Most Brokerages Sell a Logo.
AXEN Gives You an
Operating Platform.
Built on one principle:
Agent First
- Your Earnings
- Your Speed to Close
- Your Agent Support
- Your Client Satisfaction
The Operating Platform
AXEN Realty
Deal Desk + AI
NEXA Lending
Agenta Title
Pick Your Agent Plan
Pro (Solo Profit)
Elite (Scale Fast)
AXEN Pro
$500/closing • $6,000 cap
Best for <12 deals/year
Includes all tools + support to maximize net as a solo agent
+ Full Tech Package
+ Deal Desk: TC support
+ Revenue Share & Team Building
AXEN Elite
$1,000/closing • $12,000 cap
Best for >12 deals/year
Includes more in-person conferences to scale faster
+ Stock
+ High Level Masterminds
+ Reverse Sign-on Bonus
Why It's a No Brainer for Agents
1
Pay When You Close
2
Low Annual Cap
3
No Split Games
4
Scale Without Rising Costs
100% Paid Back to Agents
5 Levels • 20% Each
Level 1 • 20%
The Catalyst - You Just Started
Level 2 • 20%
The Builder - You Can Duplicate
Level 3 • 20%
The Architect - You Create Leaders
Level 4 • 20%
The Empire - Your An Organization
Level 5 • 20%
The Multiverse - Your A Force Multiplier
Pro Closing
$100 / level distributed from $500 closing
Elite Closing
$200 / level distributed from $1,000 closing
Revenue share rewards agents who help build + grow the AXEN community. 100% of your closing fee goes back to agents.
Get Paid Like an Owner
Platform & Support
Pro (Solo Profit)
Elite (Scale Fast)
Platform Fee
$50 / month
Covers:
- Tech Stack
- Deal Desk
- Contract Management
Can be paid monthly or on closings.
Admin Fee
$295 / closing
Covers:
- Broker Compliance
- Training & Events
- Support
Can be paid by client or covered by vendors.
Deal Desk Live
Deal Desk: Lofty Integration
Tech Package
Search Domination
AI-Powered Tech Stack
Agent Brand Building
Google Workspace
Lofty - CRM
Lofty - Agent Website
Skyslope - Transactions
X Agent Support
Agent Net Marketing
Fetch - Geofarming
On Demand LIVE Training
Internal FB Group
In-Person Growth Conferences
Network with Winners
Mastermind Sessions
Break Your Routine
Level Up Live Events
AXEN Immersions
The Buyer Agent Advantage:
Lower Rates for Consumers
Vast Product Selection
Faster Turn Times
High Compensation
01
Exceptional Service
02
Transparent Pricing
03
Tools & Marketing Support
RELO Education
CE & PE for Real Estate and Mortgages
Nationwide Developments
Partners Coast to Coast
Investment Opportunities
Geographic Diversification
REVERSE SIGN-ON BONUS: Make Transition a No-Brainer
We Honor Your Prior Brokerage Cap
The Commitment
Transition FAQs: Seamless Onboarding
Active Listings & Pending Deals
We handle all transfers smoothly, with no interruption to your business.
E&O Insurance & Legal
Complete coverage and legal protection from day one.
Team Members & MLSs
Bring your entire team—we support group transitions.
Payout & Commission Structure
Immediate access to our superior compensation plan.
Branding & Marketing Materials
Professional signs, cards, and digital assets provided by AXEN REALTY.
Lead Retention & CRM
Keep your database and get upgraded technology tools.
Poll: Your biggest concern? A) Fees, B) Transition, C) Tech
No surprises, no hidden issues—AXEN REALTY has handled hundreds of transitions flawlessly!
Ready to Join the Revolution?
High Agent Pay
100% commission after industry low cap, with flat fee of $500 or $1000 / deal. Your Choice!
No Junk Fees
Client pays transaction fees, you keep your money where it belongs
United Growth
A revenue share plan to earn $225K or more for generational wealth
Agent-First Platform
Technology and support designed for your success, not corporate profits
Same-Day Pay
Get paid when you close, not weeks later when it's convenient for them
This Offer's Too Good to Pass!
The bottom line: AXEN gives you everything traditional brokerages promise but never deliver. Lower fees, higher pay, better support, real culture, unlimited growth, and a reverse sign-on bonus that pays you to make the switch. Culture is our core – everything else builds on it. Join America's #1 mortgage brokerage before the limited spots
8. Understand the Competition
9. Transition Components/FAQs
Transition Q's
Active Listings?
Pending Deals?
“Locked” Stock?
How do MLS’s Work?
My Team Members?
When will Stock be given out?
Will AXEN keep my leads if I quit?
Transition Q's
Can I Brand myself?
For Sale Signs/Business Cards?
E&O Insurance?
Can money be paid to my LLC?
Am I required to use affiliated services?
How long does it take to get paid at AXEN?
Can I recruit agents before I get onboard?
Active Listings?
•Yes, you can easily transfer active listings over to AXEN Realty.
•It’s just a one-page MLS transfer form between prior broker & AXEN.
•99% of Brokerages allow this with no issues but confirm in your agent agreement that there’s not another policy.
Pending Deals?
•Yes, for any pending deals, you can transfer these to AXEN Realty.
•It’s just a one-page transfer form between prior broker & AXEN Realty.
•In most circumstances, you will be required to pay your prior broker the split you’ve agreed to.
•AXEN does not charge a split for any pending deal you transfer over.
•The AXEN Admin Fee may be accessed if there is TC work, however.
“Locked Stock”?
•Yes, I understand it may be tough to walk away from vested stock with your current brokerage. How much stock are you discussing here & how much longer until it’s vested?
•Once you know $ amount & duration, ask them “Is it costing you more to stay than amount you’re hanging onto with upside you've seen that you can earn here?”
•Be transparent with agent… Pull up their real estate brokerages (or their brokerage if public) online to show large decline in stock values (ie. REAL, REMAX, eXp)
•Furthermore, show them how AXEN is positioned as a platform… PLUS slides below debunking stock programs.
What Most Stock Programs Pitch
"Become an owner!"
"Get your cap back in stock!"
"The company is growing — you'll win with it!"
"It's passive wealth for agents!"
The Reality Check (What Stock Is)
Stock value is tied to:
Market conditions
Company profitability
Dilution
Execution risk
Equity is not guaranteed income
It's a risk asset, not a benefit package
The Reality Check (What Stock Awards Usually Are)
Most agent stock awards are:
restricted (RSUs)
vested over time
require "good standing"
If you leave early, you may forfeit unvested awards
Example: "Stock Purchase" Isn't Free Stock
eXp Realty (Agent Equity Program)
- Agents can elect to have 5% of every transaction commission paid in stock
- Stock is purchased at a 5% discount
Translation
You're buying stock with your own money (commission), just automated
Example: "Stock Awards" Come With Conditions
eXp ICON concept
"Up to $16,000 in stock" tied to meeting certain goals
Translation
- You're hitting production/cultural metrics to "earn" it
- It can still be subject to program rules + timing
Example: Vesting Is the Fine Print
The Real Brokerage (Elite Agent Program)
- Elite Agent award: $16,000 in stock
- Award is RSUs with a 3-year vesting period
- Must remain in good standing during vesting
Translation
If you leave, you may not keep what you think you "earned"
How do MLS’s work?
•Yes, we join every MLS/Association given there is an agent that will sell real estate.
•Just let us know what MLS’s you’d like us to be a member of in the onboarding paperwork, so we can get active for you.
•This process takes ~1-3 days and is very easy, no issues at all.
Team Members?
•Yes, we allow you to join a team or run a team.
•Team Members utilize Team Member Agreements which outlines split arrangement.
•Team Members can come on before or after you depending on their pipeline.
•Team members have $50 / tech fee which can be paid by Team.
•Team members deals count toward their cap.
•You get paid revenue share + team split when they sell.
When will Stock be given out?
•Stock will be given on based on 4 metrics:
1.Length of tenure with AXEN Realty
2.Production = # of transactions
3.Recruiting = # of agent recruits & their transactions
4.Elite Pay Plan will be awarded more stock than Pro Pay Plan
Pre-IPO Stock Launch will be in 2026
Will AXEN keep my leads if I quit?
•No, your database can be exported from AXEN Systems for you in the event you leave.
Can I Brand myself?
•Yes, you are free to brand your own logo, team name as you see fit.
•This does need to confirmed with the state broker to ensure it meets the Real Estate Commission Code.
For Sale Signs/Business Cards?
•For Sale Signs & Biz Cards are not currently paid by AXEN for the Agents. (this may differ for a team member)
•You are welcome to use your own vendor for these services
•You are welcome to customize signs & biz cards
•If you would like to use our AXEN Realty store:
E&O Insurance?
•The brokerage covers the cost of E&O Insurance
•If you would like your own E&O Insurance on top of brokerage coverage, you are welcome to get your own policy
Can money be paid to my LLC?
•Yes, money can be paid to your LLC, PA or PLLC depending on the state.
Am I required to use affiliated services?
•No, there is no requirement or mandate to use any affiliated services of AXEN Realty.
•You are welcome to utilize whatever affiliates you prefer.
How long does it take to get paid at AXEN?
•Agents are paid at closing for AXEN Realty given they are compliant and have all documentation turned in for compliance review.
•For referrals & leases, this money is typically sent to the brokerage. Then the brokerage will issue a direct deposit/ACH to the agent’s account within 2 days of receipt of funds. (given file is in compliance.)
Can I recruit agents before I get onboard?
•Yes, you can recruit agents to AXEN Realty before you come onboard. (waiting for deals to close, etc.)
•These agents will go in your downline.
10. Final Steps
Final Recruiting Steps
1.Agent Completes the Onboarding Paperwork
2.Agent Activates License with AXEN Realty
3.Agent Gets Access to all Brokerage Systems
4.Agent Enrolls in the Agent Onboarding System
5.Agent Transfers Listings + Pending with Broker/TC Team
6.Agent Attends AXEN Immersion Month After Joining