Most brokerages fight over splits. AXEN wins on economics + vertical integration. The goal: profit across the transaction while not taking from agent.
The difference between a platform model vs a brokerage model
Why D.R. Horton is a great blueprint (economics)
How AXEN is structured differently (multiple profit centers)
Stock programs: what they are vs what agents think they are
The "equity promise" reality check (vesting, dilution, risk, taxes)
Brokerages mostly monetize:
- agent split
- cap / fees
- some ancillary services like mortgage/title/insurance
So they need: recruiting velocity + agent retention to survive
- Make money when agents close
- Revenue is concentrated in one lever: split/fees
- Growth requires constant recruiting
- Make money at multiple points in the same consumer journey
- More durable margins, more resilience
- The "system" compounds even when markets shift
Not just homebuilding — it's multiple operating segments
Built to monetize the full homeownership lifecycle:
title, insurance, mortgage
AXEN isn't designed to only "sell split"
It's designed to become a multi-vertical real estate platform
Your income is capped by your production
Your income can grow through:
- better conversion + support
- ancillary attach revenue
- scalable referral systems
- operational leverage (you do what only you can do)
AXEN is not selling "hope equity"
AXEN is built to create:
Stock is optional — the model works without needing stock to "make it make sense"
- Solo Agents
- Team Leads/Broker Owners
- Recruiters
•It starts with "What agents could you text/call today and they’d respond?"
•Everyone should have 5-25 agents that check this criteria
•Spend 10 minutes, thinking through co-op agents, former agent colleagues, friends, family, phone or email contacts. (nationally)
•Within <10 minutes, you’ll have a strong list of 5-25 agents. (that align within the 3 buckets of Ideal Agents)
At AXEN, recruiting is always active, with no exclusivity. The most effective recruiter wins, reflecting the competitive nature of the real estate market. Just as agents compete for clients daily, our internal recruiting culture operates on the same principles.
Recruiters must consistently deliver value; there's no room to coast.
Agents are accustomed to competing in an open market daily, making this a familiar game.
High-performing recruiters thrive, while others must adapt or step aside.
No timestamps, no logs, no "I talked to them first." The first to secure the signature wins.
Open season without structure becomes chaos. These three things must be locked in tight to ensure fairness and agent success:
Empowering agents to select their direct leadership ensures optimal mentorship and a supportive professional relationship.
Once an agent commits to an upline, that connection is permanent. This fosters long-term commitment and stability within the recruiting structure.
If an agent rates their upline as "Ghost" for two consecutive 90-day periods, the agent is given a choice:
- Move under AXEN Corporate
- Move under their State Broker
- Stay with their current upline
Start with your Dream Agent List
Process:
Text → Setup Call → (send pre-sell email) → Discovery Call → WHY AXEN Zoom
It starts with a text, for ex. "Hey [Name], I recently changed brokerages to AXEN Realty and wanted to run it by you. I’ve been really impressed so far and would value your take on it too."
Agent says yes…Then email agent using the “Discover AXEN Realty (email template)” found in Google Drive: AXEN Success Center, 8. Recruiting or axenadvantage.com
Have a Discovery Call discussing uniques, referencing the materials sent over. Try to get 3 WOW's… then close on inviting them to attend the next WHY AXEN Zoom live… Close for the soonest zoom. Send Invite.
Part 2 (Outreach) ends with you introducing the concept of AXEN Realty and inviting the agent to a WHY AXEN Realty Zoom Call. Part 3 picks up from here. This is your conversion engine — the system that turns interested agents into signed partners.
The Goal of Part 3 is simple: move every agent who attends or expresses interest through a structured process that ends with them joining AXEN Realty.
This is the first real conversion event. The agent has shown enough interest to get on a zoom call. The companies job is to sell the vision, not the features.
Call Structure
1. Welcome & Rapport (2–3 min) — Thank them for joining. Acknowledge their time. Quick personal connection.
2. Their Story (5 min) —
3. The AXEN Vision (10–15 min) —
4. Social Proof (3–5 min) —
5. Q&A (5–10 min) —
6. The Close / Next Step (2–3 min) —
At the end of every WHY AXEN call, you make a clear, confident close attempt. Follow Up With Every Agent Prospect of Yours.
Key Rule: Always leave the call with a specific, scheduled next step. Never accept "I’ll think about it" without booking a follow-up date.
This call is for agents who didn’t close on the WHY AXEN call but showed genuine interest. This is your deeper, personalized pitch.
Demo Call Structure
1. Recap & Re-Engage (2 min) — "Last time we talked, you mentioned [pain point]. Has anything changed since then?" This shows you listened and keeps continuity.
2. Customized Walkthrough (15–20 min) — Show them exactly what their business would look like at AXEN. Tailor everything to their situation: their market, their production level, their frustrations. Use screen share if possible.
3. Handle Objections (5–10 min) — See the Objection Handling Guide below.
4. The Direct Close (2–3 min) — "Based on everything we’ve talked about, I think you’d crush it here. Are you ready to make the move?"
Every agent has objections. The key is to expect them, welcome them, and respond with confidence. Below are the most common ones and how to handle them.
Most agents will not close on the first or even second call. Your follow-up system is what separates you from every other recruiter who gives up after one attempt. Invite them to trainings/events: https://axenrealty.com/live-support + https://axenrealty.com/events
Golden Rule of Follow-Up: Every touchpoint must add value. Never follow up with just "checking in" — always attach something useful (a stat, a story, an insight, an invitation).
Some agents aren’t ready now but will be in 3, 6, or 12 months. These are not dead leads — they’re future agents. Keep them warm with a monthly nurture system.
• Share a market insight or trend relevant to their area
• Forward a success story from a current AXEN agent
• Invite them to an upcoming AXEN event, training, or webinar
• Comment on or engage with their social media content
• Send a quick personal text on milestones (birthdays, anniversaries, closings)
Mindset: Play the long game. The agents who take the longest to convert often become your strongest advocates because they made a fully informed, committed decision.
You can’t improve what you don’t measure. Track these numbers weekly to know where your process is strong and where it’s leaking.
Outreach invites agent to WHY AXEN Zoom Call
↓
WHY AXEN Zoom Call (sell the vision)
↓
Close Attempt (hot leads sign, warm leads book demo, cool leads enter follow-up)
↓
1-on-1 Demo Call (personalized deep dive + direct close)
↓
Follow-Up Cadence (30-day structured sequence)
↓
Long-Term Nurture (monthly value until they’re ready)
↓
SIGNED AGENT → Onboarding
Every step has one purpose: move the agent closer to a decision. Stay structured, stay persistent and always lead with value.
Full coverage for legal disputes and litigation
We handle all regulatory requirements and audits
Comprehensive E&O and liability insurance included
Continue operating under your established brand, logo, and market presence.
No rebranding required—we integrate seamlessly behind the scenes to support your unique vision.
Maintain the reputation and recognition you've worked hard to build in your community.
Best for <12 deals/year
Includes all tools + support to maximize net as a solo agent
+ Full Tech Package
+ Deal Desk: TC support
+ Revenue Share & Team Building
Best for >12 deals/year
Includes more in-person conferences to scale faster
+ Stock
+ High Level Masterminds
+ Reverse Sign-on Bonus
The Catalyst - You Just Started
The Builder - You Can Duplicate
The Architect - You Create Leaders
The Empire - Your An Organization
The Multiverse - Your A Force Multiplier
Revenue share rewards agents who help build + grow the AXEN community. 100% of your closing fee goes back to agents.
Access cutting-edge tech: CRM & website platform, AI-driven lead generation, Geofarming, and automated marketing systems.
Dedicated teams for administrative tasks, including accounting, payroll, and compliance, freeing you from paperwork overload.
Skilled transaction coordinators manage every step of the client to closing process, ensuring smooth, error-free transactions.
Tap into revenue-sharing models from our network, opening doors to additional income streams without extra effort.
Expand your reach with our nationwide infrastructure, including daily zoom trainings & in-person masterminds across the US.
Offer home, auto, and other insurance directly to your clients, generating a steady stream of recurring commissions and providing a convenient, one-stop solution for their needs.
Provide in-house or referred title and escrow services, ensuring seamless transaction closings while adding another valuable revenue stream to your business.
Facilitate mortgage applications or refer clients to trusted partners, earning significant revenue and streamlining the home financing process for buyers.
Present in-house or referred home warranty services as an option, helping protect clients after closing while creating an additional value-added revenue stream.
Expansion
Operations
Co-founder
Growth/Developments
You should be getting a lot — systems, leverage, real support.
No systems + support + leverage = capped income and constant hustle.
Makes production predictable and scales with you.
Best for <12 deals/year
Includes all tools + support to maximize net as a solo agent
+ Full Tech Package
+ Deal Desk: TC support
+ Revenue Share & Team Building
Best for >12 deals/year
Includes more in-person conferences to scale faster
+ Stock
+ High Level Masterminds
+ Reverse Sign-on Bonus
The Catalyst - You Just Started
The Builder - You Can Duplicate
The Architect - You Create Leaders
The Empire - Your An Organization
The Multiverse - Your A Force Multiplier
Revenue share rewards agents who help build + grow the AXEN community. 100% of your closing fee goes back to agents.
- Tech Stack
- Deal Desk
- Contract Management
Can be paid monthly or on closings.
- Broker Compliance
- Training & Events
- Support
Can be paid by client or covered by vendors.
We handle all transfers smoothly, with no interruption to your business.
Complete coverage and legal protection from day one.
Bring your entire team—we support group transitions.
Immediate access to our superior compensation plan.
Professional signs, cards, and digital assets provided by AXEN REALTY.
Keep your database and get upgraded technology tools.
Poll: Your biggest concern? A) Fees, B) Transition, C) Tech
No surprises, no hidden issues—AXEN REALTY has handled hundreds of transitions flawlessly!
100% commission after industry low cap, with flat fee of $500 or $1000 / deal. Your Choice!
Client pays transaction fees, you keep your money where it belongs
A revenue share plan to earn $225K or more for generational wealth
Technology and support designed for your success, not corporate profits
Get paid when you close, not weeks later when it's convenient for them
The bottom line: AXEN gives you everything traditional brokerages promise but never deliver. Lower fees, higher pay, better support, real culture, unlimited growth, and a reverse sign-on bonus that pays you to make the switch. Culture is our core – everything else builds on it. Join America's #1 mortgage brokerage before the limited spots
•Yes, you can easily transfer active listings over to AXEN Realty.
•It’s just a one-page MLS transfer form between prior broker & AXEN.
•99% of Brokerages allow this with no issues but confirm in your agent agreement that there’s not another policy.
•Yes, for any pending deals, you can transfer these to AXEN Realty.
•It’s just a one-page transfer form between prior broker & AXEN Realty.
•In most circumstances, you will be required to pay your prior broker the split you’ve agreed to.
•AXEN does not charge a split for any pending deal you transfer over.
•The AXEN Admin Fee may be accessed if there is TC work, however.
•Yes, I understand it may be tough to walk away from vested stock with your current brokerage. How much stock are you discussing here & how much longer until it’s vested?
•Once you know $ amount & duration, ask them “Is it costing you more to stay than amount you’re hanging onto with upside you've seen that you can earn here?”
•Be transparent with agent… Pull up their real estate brokerages (or their brokerage if public) online to show large decline in stock values (ie. REAL, REMAX, eXp)
•Furthermore, show them how AXEN is positioned as a platform… PLUS slides below debunking stock programs.
Most agent stock awards are:
If you leave early, you may forfeit unvested awards
- Agents can elect to have 5% of every transaction commission paid in stock
- Stock is purchased at a 5% discount
You're buying stock with your own money (commission), just automated
"Up to $16,000 in stock" tied to meeting certain goals
- You're hitting production/cultural metrics to "earn" it
- It can still be subject to program rules + timing
- Elite Agent award: $16,000 in stock
- Award is RSUs with a 3-year vesting period
- Must remain in good standing during vesting
If you leave, you may not keep what you think you "earned"
•Yes, we join every MLS/Association given there is an agent that will sell real estate.
•Just let us know what MLS’s you’d like us to be a member of in the onboarding paperwork, so we can get active for you.
•This process takes ~1-3 days and is very easy, no issues at all.
•Yes, we allow you to join a team or run a team.
•Team Members utilize Team Member Agreements which outlines split arrangement.
•Team Members can come on before or after you depending on their pipeline.
•Team members have $50 / tech fee which can be paid by Team.
•Team members deals count toward their cap.
•You get paid revenue share + team split when they sell.
•Stock will be given on based on 4 metrics:
1.Length of tenure with AXEN Realty
2.Production = # of transactions
3.Recruiting = # of agent recruits & their transactions
4.Elite Pay Plan will be awarded more stock than Pro Pay Plan
Pre-IPO Stock Launch will be in 2026
•No, your database can be exported from AXEN Systems for you in the event you leave.
•Yes, you are free to brand your own logo, team name as you see fit.
•This does need to confirmed with the state broker to ensure it meets the Real Estate Commission Code.
•For Sale Signs & Biz Cards are not currently paid by AXEN for the Agents. (this may differ for a team member)
•You are welcome to use your own vendor for these services
•You are welcome to customize signs & biz cards
•If you would like to use our AXEN Realty store:
•The brokerage covers the cost of E&O Insurance
•If you would like your own E&O Insurance on top of brokerage coverage, you are welcome to get your own policy
•Yes, money can be paid to your LLC, PA or PLLC depending on the state.
•No, there is no requirement or mandate to use any affiliated services of AXEN Realty.
•You are welcome to utilize whatever affiliates you prefer.
•Agents are paid at closing for AXEN Realty given they are compliant and have all documentation turned in for compliance review.
•For referrals & leases, this money is typically sent to the brokerage. Then the brokerage will issue a direct deposit/ACH to the agent’s account within 2 days of receipt of funds. (given file is in compliance.)
•Yes, you can recruit agents to AXEN Realty before you come onboard. (waiting for deals to close, etc.)
•These agents will go in your downline.
1.Agent Completes the Onboarding Paperwork
2.Agent Activates License with AXEN Realty
3.Agent Gets Access to all Brokerage Systems
4.Agent Enrolls in the Agent Onboarding System
5.Agent Transfers Listings + Pending with Broker/TC Team
6.Agent Attends AXEN Immersion Month After Joining